Dallas Women’s Foundation, the largest regional women’s fund in the world, hopes to change the face of selfies. By using hashtags #bestself and #dallaswomensfdn, the organization is launching a social media challenge asking girls of all ages to post selfies that don’t focus on their looks, but rather highlight their unique talents, interests, goals and dreams.

The challenge leads up to Dallas Women’s Foundation’s annual Gender in Media event, which addresses the portrayal of women in media. The Foundation is inviting girls ages 13 to 18 to “#Bestself, a Gender in Media Event” on Saturday, February 28, 2015 at Union Station in Dallas, Texas. The event, underwritten by Lauren Embrey/Embrey Family Foundation and Nancy Ann Hunt, and co-chaired by Gail Griswold, will feature discussions with Rosalind Wiseman, best-selling author of “Queen Bees and Wannabees,” the basis for the movie “Mean Girls,” and Rachel Simmons, co-founder of Girls Leadership Institute and author of the best-selling book “Odd Girl Out: The Hidden Culture of Aggression in Girls.” Parents and educators are also invited to attend and learn tools to help support girls’ decision-making and emotional well-being, equipping them to grow into strong individuals, supporters and leaders. Social media campaign participants who use both hashtags are eligible for a $50 gift card drawing and will get an opportunity to meet Wiseman and Simmons.